TARGET AUDIENCE RESEARCH

Target Audience Research

Questionnaire

1)      Are you male [ ] or female [ ]

2)      What is your age?

3)      What is your favourite take out?

4)      How often do you eat take outs?

Once a week [ ]

Once a month [ ]

Never [ ]

Other (please specify) [ ]

        

5)      What is your least favourite take out?

6)      How much do you spend on take outs?

£5-£10 [ ]

£10-£15 [ ]

£15-£20 [ ]

£20+ [ ]

7)      What food do you usually get from your take out?

8)      Where do you eat?

9)      Who do you eat your take out with?

10)   Take away [ ] or home cooked? [ ]

11)   Why do you have take out?

12)   How far do you travel for your take out?

0 – 1 mile [ ]

1 – 2 miles [ ]

2 – 3 miles [ ]

3 miles + [ ]

13)   Do you take out [ ] or get delivery? [ ]

14)   Do  you order online [ ] phone up [ ] or go in? [ ]

15)   How long does your take out take to make?

16)   Do you get a drink with your take away?

17)   Are you drawn in by deals? (e.g. buy one get one free)

18)   Do you stick to the same take out or try new ones?

19)   If you could change one thing about your take away, what would it be?

20)   Do you eat your take away while watching television?

21)   What time do you eat?

22)   What channel would you watch a documentary on?

Channel 4 [ ]

BBC [ ]

ITV [ ]

          

23)   What is your favourite television channel?

24)   Between your two favourite shows, would you change the channel?

25)   What time do you watch television?

26)   What programmes do you watch?

27)   What time do you listen to the radio?

28)   What font should be used in our documentary?

Ariel [ ]                                           Other (please specify) [ ]

Lucida Fax [ ]

Verdana [ ]

Broadway [ ]

29)   What colour should the font be in our documentary?

30)   Suggest what background music should be included in our documentary?

Thank you for taking your time to fill in this questionnaire, answers will remain strictly confidential.

This questionnaire will provide us with the appropriate knowledge to create a good documentary as we will be able to collate results of likes and dislikes from relevant audiences.

Tally

Male	18		Indian	18		Family	10
Female	12		Chippy	8		Friends	17
			Turkish	3		Themselves	3
Sixteen	4		Burger King	1
Seventeen	10					Takeaway	12
Eighteen	6		5 to 10	15		Home cooked	14
Nineteen	2		10 to 15	5		Both	4
Twenty	1		15 to 20	7
Twenty One	4		20 +	3		Treat	1
Twenty Two	0					Practical	1
Twenty Three	2		Fish	5		Easy	13
Twenty Four	1		Chips	3		Fast	15
			Chicken	4
Fish and chips	5		Curry	2		O to 1 miles	18
KFC	4		Rice	2		1 to 2 miles	2
Curry	4		Ribs	5		2 to 3 miles
Indian	2		Kebab	1		3 to 4 miles
Chinese	10		Noodles	3
Thai	1		Burger	4		Take out	13
Dominos	6		Pizza	6		Delivery	12
						Both	5
Once a week	8		Home	14
Once a month	12		Takeout Place	4
Never	0		Anywhere	12
Other	10

Online	8		Yes	22		Anything	7
Phone	16		No	8		Soaps	6
Go in	6					Comedy	10
			Five	2		Quiz	1
1 to 4	4		Six	9		Documentaries	4
5 to 9	3		Seven	7		Sport	2
10 to 14	4		Eight	5
15 to 20	13		Nine	2		Morning	8
20 +	6		Ten	5		Afternoon	7
						Evening	3
Yes	13		Channel 4	11		Never	12
No	17		BBC	14
			ITV	5		Ariel	4
Yes	26					Lucida Fax	2
No	4		BBC 1	8		Verdana	4
			BBC 3	2		Broadway	6
Yes	15		ITV	1		Other	14
No	12		Channel 4	6
Both	3		Comedy Central	5		Red	4
			Sky Sports	2		White	6
Taste	2		Dave	4		Black	9
Price	16		Discovery	2		Blue	8
Be healthier	1					Yellow	1
Portions	3		Five	2		Green	1
Time	2		Six	3		Pink	1
Choice	1		Seven	7
			Eight	7		Relevant	7
			Nine	4		Rap	1
			Ten +	7		Rock	3
						Dance	6
						Easy Listening	7
			Yes	15		Dubstep	1
			No	15		Pop	5

Collated Results