Monday, 17 October 2011

INITIAL PLANS

Initial Planning

Media Scheduling
  • Inheritance - Inherit some audiences by putting the documentary on after a popular programme.
  • Echoing - gain some audiences by putting the documentary on before a popular programme, catching people who tune in early.
  • Hannicking - Putting on the documentary between two popular programmes to get audiences who don't change the channel over between those programmes.
BBC One is a family channel
BBC Two is an educational channel
Channel 4 is a student and educational channel
Channel 5 is similar to Channel 4 but also tries to be a family channel too

Our Documentary
Topic - Take Aways
Target Audience - Students (Roughly ages 18 - 25)
Channel - Channel 4
Scheduling - Tuesday 8pm
Title - Take One, take Two, Take Out

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