Codes and Conventions
- Words are kept to a minimum to ensure that our focus is on the key image and so the chances of the viewer remembering the information is higher.
- There is always one key image which takes the central focus.
- The text always includes the title and the scheduling.
- It is usual for the programme's slogan to be present within this text too.
- The channel's logo is highly visible on the right hand side of the screen. This is often done so whenever the advert is in a magazine or newspaper it is the last thing you see as your eyes usually scan the page in a 'Z' shape, ending in the bottom right corner.
- Print adverts are most often landscape so that is can be used in various medias, such as, magazines, newspapers, television and billboards.
- The text is usually placed in a text box which emphasises the text against the background. This text box is commonly a bold colour which fits with the colour scheme or is white to contrast with the background.
- The image is simple and very little or no photo manipulating is used.
- A colour scheme is always used to get the audience engaged.
- The entire advert is simple.
- Some adverts show a website for the programme being advertised.
- The photo manipulation is small or kept to a minimum to remain the simplicity.
Analysis
- There is always one key image which takes the central focus.
- The text always includes the title and the scheduling.
- It is usual for the programme's slogan to be present within this text too.
- The channel's logo is highly visible on the right hand side of the screen. This is often done so whenever the advert is in a magazine or newspaper it is the last thing you see as your eyes usually scan the page in a 'Z' shape, ending in the bottom right corner.
- Print adverts are most often landscape so that is can be used in various medias, such as, magazines, newspapers, television and billboards.
- The text is usually placed in a text box which emphasises the text against the background. This text box is commonly a bold colour which fits with the colour scheme or is white to contrast with the background.
- The image is simple and very little or no photo manipulating is used.
- A colour scheme is always used to get the audience engaged.
- The entire advert is simple.
- Some adverts show a website for the programme being advertised.
- The photo manipulation is small or kept to a minimum to remain the simplicity.
Analysis
The Man Who Saw It All: Dispatches – The Blunkett Tapes
- It follows typical conventions of a print advert as it has the title and scheduling placed in the bottom left hand corner of the screen. With it being here we are drawn to look at it separately to the main focus, this being the image. As we look at the image, our eyes usually look up to down, thus, we look down the image and see the title and scheduling.
- It is usual for the title and the scheduling to have a block of colour behind it which makes it stand out from the rest of the image, catching the viewer’s eye. This convention is followed as the text is in a white block of colour. Despite the entire background being white, because the text is placed on top of the image which is in contrasting grey shades we can see the block, emphasising the visibility of the text.
- The text is in a standard font like Calibri and is a pale blue colour which looks gentle but cold against the white background and the grey image. The blue font matches the colour scheme in this advert as the man in the image has a blue eye which illuminates the fact that the programme is about what he saw, and the Channel 4 logo is in the same colour blue. This is another typical convention of a print advert.
- Because the image is hanging off the left hand side of the advert, and the Channel 4 logo is on the far right side of the advert, there is a wide space of white in the centre of the image. This splits the entire advert into thirds and makes it look simple, the pale colour scheme used also adds to this effect and projects another code and convention of a print advert, this being simplicity.
Jamie’s Return to School Dinners
- This print advert is presented as portrait which emphasises the centring image and the point behind it. The point being that he subject in the advert is excessively large in size. This gives the audience an instant idea of the programme being about dieting. Because the advert is portrait as oppose to landscape we can see that this particular advert was produced for a magazine because televisions and billboard advertisements are landscape.
- A code and convention in this print advert is the block of colour behind the text. The block of colour is yellow which matches the Channel 4 logo and gives a colour scheme to the advert. Colour schemes are often used because they catch people’s eyes and look professional.
- The text used in this advert is red which matches the colour of the subject’s shirt, again, creating a colour scheme to catch people’s eye.
- The centred image fills the screen which emphasises the main point which is his size. This is relevant to the title and the slogan ‘Has the nation let itself go?’ suggesting that the nation has become fat.
- The image is of a large man sat on a broken bench eating takeaway chips. The broken bench signifies his weight and portrays how unhealthy he is. The fact that he is eating chips shows that the programme is about dieting factors affecting a person’s health.
- The text is in the bottom left hand corner of the screen so our main focus is on the one key image.
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