RESEARCH FOR DOCUMENTARY

Interviews

1.

KFC and McDonald’s and Subway – Interview a member of staff about:

-          When the peek time for orders are
-          What is most popular food ordered from KFC

-          Are there any deals

-          Do they have any Unique Selling Point

-          What is their Unique Selling Point

Domino’s – Interview a member of Domino’s any ask:

-       Whether ordering online, ordering over the phone or physically coming in to order is most popular

-       Why

-       Which is the most popular type of pizza ordered

-       What deals do they do

-       Do they think these deals are successful

-       When is the peek time for orders

-       On average, how long does it take to prepare a single pizza

-       What is the standard order size

General Public – Interview members of the public in and around foods courts and towns asking:

-       Do they eat takeouts

-       What is their favourite takeout

-       Why

-       How often do they order takeouts

-       What do they like about takeouts

-       What don’t they like about takeouts

-       Where is their favourite place to go for a takeout

-       Where do they eat their takeout

-       Do they prefer home cooked food or takeouts

-       How much do they roughly spend on a takeout

-       Do they watch the television whilst they eat a takeout

-       Who do they eat takeouts with

-       How far do they travel for a takeout

-       How do they order a takeout

-       Do they collect them or get them delivered

-       Are they drawn in by any of the deals some takeouts offer

-       Do they go to different takeouts or the same one

Pizza Hut - Interview a member of staff and ask them:

-       Who are their target audience

-       Who is their main age group of customers

-       Do they get more people eating in or ordering for delivery

-       Do they have a Unique Selling Point

-       What is their Unique Selling Point

-       Would this particular member of staff eat there or do they prefer a different takeout

-       When is their peek time for orders

Danny’s Kitchen – Interview the owner and ask:

-       Do they sell more ‘chip shop’ food or Chinese food

-       What is their biggest seller

-       When is their peek time

-       Which age group is their biggest buyers

-       How long has their business been running

-       Do the majority of their customers locally

RESEARCH RECORDS

INFORMATION SOURCE Website addresses; title and author of; name of person interviewed; texts analysed independently	WHAT INFORMATION DID YOU SELECT FROM THIS SOURCE?	WHY DID YOU SELECT THIS INFORMATION?
Interviews from people that work in fast good take outs such as McDonalds	1)When peak time for take outs is 2)Who are the people that order take outs the most? 3)What are the most popular meals ordered?	To get more of an insight onto the most popular aspects of take outs in general
http://www.channel4learning.com /support/programmenotes/micro/ Takeaway/china_background.html	1)In the late 50s Chung Koon’s son John set up the first ever Chinese take away in London’s Queensway 2)Chinese is the second most popular take out after Indian 3)There are 8000 Chinese take outs in the UK 4)Take outs earn 1.7 billion a year	So we have statistics to use to make our documentary slightly more educational and informal
http://en.wikipedia.org/wiki/List_of fast_food_restaurants	PARENT COMPANIES CKE RESTAURANTS -Carl’s Jr -Hardee’s -Green Burrito -Red Burrito DUNKIN’ BRANDS -Dunkin’ Donuts -Baskin-Robins FOCUS BRANDS -Auntie Anne’s -Carvel -Cinnabon -Moe’s Southwest Grill -Schlotzsky’s YUM! Brands -KFC -Taco bell -Long John Silvers -A+W Restaurants -Pizza Hut	So the audience of our documentary find out who owns what company, and gain a higher level of understanding
INFORMATION SOURCE Website addresses; title and author of; name of person interviewed; texts analysed independently	WHAT INFORMATION DID YOU SELECT FROM THIS SOURCE?	WHY DID YOU SELECT THIS INFORMATION?
www.dominos.co.uk	You can go in, call up, order online your selected purchase. You can see the easiest way of selecting your closest franchise. You can see multiple Domino’s locations. We can also see what offers they give and can ask interviewees if they use them.	To add to our documentary and aware people of how different fast food places have multiple methods of ordering.
www.mcdonalds.co.uk	You can see everything that goes into McDonalds and select any necessary information such as the food they offer, nutrition and locations.	To compare and contrast with other take outs such as subway and Dominos.
www.subway.co.uk	You can see and search multiple stores with the store locator. You can view the menu and view how to order them.	There is a step by step guide on how to create and order your own meal. There is nutritional information like on the McDonalds website so we can ask interviewees about their awareness and they can select their own ideal ‘sub’.
en.wikipedia.org/wiki/takeout_food	Food is purchased at a restaurant for the purpose of being eaten elsewhere. Some takeout food can be purchased in restaurants.	It defines the original ideas for a takeaway. Showing how not all take out food is different to what is served in restaurant places such as pizza and Chinese or curry.

INFORMATION SOURCE Website addresses; title and author of; name of person interviewed; texts analysed independently	WHAT INFORMATION DID YOU SELECT FROM THIS SOURCE?	WHY DID YOU SELECT THIS INFORMATION?
http://www.guardian.co.uk	Diet is high in salt and fat, unhealthy for children and everyone else	Shows unhealthy effects of takeaways
www.dailymail.co.uk	More than three million adults eat takeaways at least twice a week, middle class Britains get through 2.23 takeaway meals a month  in a survey of 2000 adults	Popularity of takeaways eaten due to hectic lifestyles, takeaways are faster than home cooked food
www.livestrong.com/article/49366 /definition_fast_foods/	The definitions of fast foods are that they are quick, easy accessible and cheap alternatives to home cooked meals according to the NIS.	So people understand what fast food actually is and they can give a fair judgement of it
En.wikipedia.org/wiki/fast_food	That the UK has adopted multiple cultures foods	To understand and find further research on fast food started and where it came from
http://en.wikipedia.org/wiki /List_of_food_restaurants	UK take outs -Frankie and Benny’s -Greggs -Harry Ramsdens -Little chef -Millie’s cookies -Shakeaway -Spud U like -Wimpy	So people hear about lots of different takeouts in the UK

Research

McDonalds offers a range of food choices, their variety ranges from beef burgers to carrot sticks, sausage McMuffins to McFlurries. The public become aware of these original names for their products by advertisement through the media and word of mouth advertisement. Their website allows the general public to see what goes into their products, what they have to offer, what they sponser and different store locations amongst other bits of information.

Here on the McDonalds website you can see that by clicking on 'Restaurants' you have the choice of finding a specific location, finding them by Sat Nav, how to find it on your mobile phone, how to book birthday parties and what else is on at McDonalds.

McDonald's allows the public to go online and find out the various nutrition values in all of the foods and drinks available at every McDonalds store. They give you the option to compare these to both an adults daily in take and a childs daily in take. This means that as a customer you can plan your diet and McDonalds aren't pushing unhealthy food upon people, they promote healthy living. Evidence of them promoting healthy living includes them supporting the UKs grassroots football programme to get people involved in sport and physical activity, specifically in football.

Subway have a website which allows the public to view the menu available in all of the Subway stores. The website furthers itself by acknowledging that they offer subway cards so you can save money eventually when you spend enough over time. They also give the public awareness that they are on Twitter and Facebook so the public can get involved and support them that way. This is a good way of getting people interested in a product as they like to know what they are eating and being a part of.

This is the part of the website where we found out exactly what food and drinks Subway has to offer. Here you can also find out how to order your food and what the nutrition values are. In a sense, this website is  similar to McDonalds are they allow the public to see what is in their food. It is important that they offer this as they make the public aware that they are able to eat this type of takeaway without ruining their diet.

The above image is a screen shot from the Subway website, it shows us what Subway have to offer in terms of food and drinks in general, plus, the offers they have. An example being 'Sub of the Day.' This is where you can buy a six inch sandwich for £1.99 with any toppings or sauces you want.

This image is an example of how Subway present their nutritional information, this particular one is for the types of bread they use. The below text on the image shows use of any allergy issues people may have with some of the breads. People can research this before they purchase a takeaway from here and they will know exactly how much they are consuming. From this they can also follow the Subway diet if they are trying to keep healthy.

This is Pizza Hut's menu and deal page on the website, it allows you to search for a specific menu. For example, you can look at the main menu, the 'happy Hour' menu, the childrens menu and the lunch time menu. This means that when you are deciding what to order, you can choose from home rather than going in, this aids with the idea of ordering online or by phone.

The above image shows you what happens when you go to order online. Firstly you have to type in your post code so they can find which store is closest to you and you can select which one you want to order from and what time you want it delivered or picked up. Then you get to choose either a deal type or a pizza type, it then tells you how much it costs. During the selection of your pizza you can choose a base, a crust, a vegetarian and extra toppings.